Whither the World’s Fair?

The moniker “Expo 2017” is currently being bandied about in North America. In the US, various optimists, often plain vanilla citizens like you and me, have launched web sites and forums promoting a return of the world’s fair–or Expo 2017 in this case–to America. In Canada, at least four cites and/or organizations have recently promoted the idea of an “expo”, with one of the first efforts publicly unveiled in Montreal in 2007.

In America, the idea of a world’s fair–an officially sanctioned one, that is, will conceivably remain a distant dream until Washington comes to its diplomatic senses and rejoins the Bureau of International Expositions, or BIE–the governing body in Paris which awards world’s fairs in much the same fashion as the IOC decides who gets to hold the next Olympic Games. Just like the Olympics, an aspiring world’s fair applicant is required to invest a considerable amount of energy and expense putting together a bid, and, of course, impressing the appropriate officials. Unless, perhaps, you’re the city of New York which, after a clash with French dignitaries, decided to hold its 1964/1965 World’s Fair without BIE approval. At the time, superpower America had enough clout that many of the nations who were subsequently prohibited by the BIE from participating decided to show up anyway, posing as trade and tourist organizations.

Right after New York, and only a skip across the border, the city of Montreal staged what is often considered to be the most successful (and BIE approved) world’s fair of all time. Set on a sprawling venue of two man-made islands and a peninsula in the middle of the Saint Lawrence River, Expo 67 introduced a number of technological and cultural “firsts”–including the now ubiquitous moniker “expo” itself.

There are “expos” for everything now, from computers to kitty litter, while the mighty world’s fair that spawned these cheap imitations hasn’t been seen in North America for decades. Even if a city here managed to secure an official bid for “Expo 2017” it would be for a much smaller affair, a “recognized” expo limited by the BIE to 25 hectares exhibition area. That’s because there have always been two types of world’s fairs, a very large one (a “universal expo”) and, in-between, a smaller one (a “special expo”)–both of which are now, respectively, called “registered” and “recognized” fairs. In 2017, unfortunately, only the smaller recognized expo is allowed.

Nevertheless, I would argue that the world’s fair not only needs a major boost in North America, but that North America desperately needs another world’s fair. No other event has the collective potential to attract a huge audience to the latest cultural and scientific endeavours humankind has to offer. With our planet in the precarious state we have put it in, and North America no longer as influential and respected as it used to be, a world’s fair, properly staged and presented with the latest social and environmental initiatives, could be the political and technological beacon of hope this continent is yearning for. Of course, that might mean that Expo 2017 would need to encompass a great deal more than 25 hectares exhibition area and would need to address a lot more than the narrowly restricted theme (the fair’s purpose) officially allowed by the BIE for a smaller “recognized” expo. This could be done, with a little creative thinking (and without resorting to New York’s 1964 strategy), but that’s for another article to address.

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How Can I Set Up An Online Business?

If you’ve been considering setting up an online business you’ve most likely been motivated by sheer volume of buying and selling that is now taking place on the internet.

More and more people are buying products and services online. And if you set up your own online business you can claim your cut of this expanding marketplace. Here are the 5 steps to follow to set up an online business.

1. Pick Your Market

If you’re going to set up an online business your first task is to determine what type of business it’s going to be. Are you going to sell products or services? You can sell your own products or you can sell products produced by other businesses who will pay you commissions on your sales. Or you may choose to set up a membership website or offer teaching and coaching services online.

Getting a website online isn’t as complicated as you may think. Initially you’ll need to purchase a name for your website (known as a domain name). Next you need to ‘rent’ some space on the internet (known as website hosting). Lastly you’ll need a software package that will make it possible for you to put written text, images, videos etc onto your website. There are many website building programs available that make this whole procedure very easy.

3. Get Visitors To Your Website

When you website is online you have to get potential customers to visit it. There are two main ways to do this. You can use free website traffic techniques or paid website traffic techniques. Both have their pros and cons and the most effective traffic tactic to use a mixture of both.

4. Develop A Customer List

It’s doubtful that your website visitors will want to buy anything from you on their first visit to your website. They may visit your website and never return. But obtain a visitor’s email address with a special email capture form, you can remain contact with them via email. Your emails can keep them informed about your business and encourage them to return to your website. If you offer something of value for free in return for someone’s email address they are more likely to give you their email address. This can be something as straightforward as a free report or eBook that is relevant to your industry.

5. Provide Value

The content material on your website and in your emails, articles or blog posts has to be more than continuously trying to sell. When you provide high quality, useful information to your target audience will come to know, like and trust you. Your prospective customers will then be more willing to buy from you and continue to be as loyal customers for many years.

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LYFT Driverless Car Network

Not so long ago in the past and to be more specific, it has been just 4 years since the announcement of LYFT as a large competitor for Uber. Today the company has grown in size and popularity and is definitely making waves in terms of pricing along with coverage. This company was first thought of as a fly by night company to be hauled away in the next big growth of Uber. However, this has been a far thought for LYFT. This company has been silently building itself and engulfing its efforts in technology. Their most recently talked about innovation to be brought online will be a Driverless Car Network.

Now many have bogged at the idea of Driverless cars, but they are becoming more and more trendy as time moves on. Innovators such as Mercedes has put self-driving capabilities in many of its models, followed by General Motors Nissan, Toyota, Audi, Volvo, and Tesla. Self-driving cars are no longer a talk of possibility; they are now here to stay. For that reason, GM has jumped on the forefront to invest $500 million in LYFT’s initiative for their Driverless Car Network. This effort essentially will change the way how we commute and reduce the risks associated with impaired drivers or drivers which are inebriated. As opposed to going out in the car yourself to make a pickup of a friend or parents, a simple call or selection in the LYFT app will send a Driverless LYFT vehicle to the pickup aid of the designated person and taking them safely to their next location without incident. This means that the 94% of road accidents which are caused by human error will be drastically dropped due to the car being driven by Artificial Intelligence. Roadways will be more accessible with less vehicles cluttering the highways as more accessibility for carpools and more ability to work while riding effortlessly to work or to school. Many traffic jams are accounted by accidents which occur during morning or evening rush hour. Imagine not having to deal with such delays and being able to effortlessly get home while finishing up a project for work, school, or leisure. This is the future the LYFT is in the process of unveiling to the world in 2017. As far as designs for the Driverless Car Network that LYFT will unveil in 2017, its all just speculations as LYFT along with General Motors has managed to keep talks or leaks about the designs under heavy guard. At the moment these companies stand at the cusp of changing the way how we all use our vehicles and LYFT is the company that is driving the helm.

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Think Outside the Marketing Box: 10 Quick, New Ideas for 2017

The holidays are upon us again. It’s the time of year for good cheer and some creative marketing ideas to end your year right.

If you’ve been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business:

  1. Create a personalized calendar to gift your clients. You can include inspirational quotes or advice for each month. Staying in front of them will solidify your brand in their minds for years and years to come.
  2. Give your customers a small gift of appreciation, like a customized sticky screen cleaner or promo handout. If you happen to give something that is useful and is well made, your customers won’t just thank you, they will be more interested in giving you referrals to other potential clients. Offer gift cards to give customers more flexibility for gifts. Be sure to place them near your checkout to encourage impulse buys. Starbucks or Amazon gift cards tend to be consistently well received.
  3. Take clients to a more personal lunch or brunch instead of throwing a larger, impersonal holiday party. Focus on having a good time and building rapport through not talking about business. They will take the gesture and thank you by becoming your biggest cheerleader.
  4. Host a day with Santa at your business where you provide free photos with the jolly old man. If your target market has kids, this will be a huge hit.
  5. Give holiday shoppers a free shoulder massage by hiring a masseuse for a few hours.
  6. Partner with other local businesses to give a package of coupons in each shopping bag. This is also a way to encourage sharing business ideas with your neighbors or setting up referral incentives with them.
  7. Sponsor a local event. This time of year many run clubs and other organizations hold holiday runs or New Year’s Day resolution runs or other events. Pick one you enjoy and sponsor it to get your name out. Pair with a local charity. Schedule an event where you and your staff volunteer with the organization. Offer discounts to your customers who volunteer their time with the same organization.
  8. Hold a customer appreciation sale during hours when you are normally closed to show your customers how much you appreciate their loyalty. Create a special invitation and think about giving them door prizes and small gifts for patronizing your business.
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Sailboat And Yacht Detailers Companies Need To Think About Sail Cleaning Services

Sailing is the fun part, cleaning, well not so much. Still, if you don’t take care of your equipment, Murphy will take care of you. Luckily, for those of us in the sailboat and yacht cleaning business we can make money taking care of the challenges that go along with boat maintenance and keep repairs to a minimum by helping owners keep their vessels in ship-shape. I’d like to explain one aspect of boat cleaning that many boat detailers fail to take advantage of, and that is sail cleaning.

Why clean sails? Well, of course you want them to look good when you hoist them up, free from black mold and ugly salt marks. But that’s not the only reason, healthy sails will not chafe as easily, nor will their stitches come apart as much. Doubt what I am saying? Well, then let me recommend some required reading. In the January 2017 Issue of Sail Magazine there was a relevant article titled; “Sail Care – Look After Your Sails And They Will Look After You,” by Peter Nielsen. The article talked about the fact that if you don’t clean the dirt or salt off the sails, then you will have abrasions from the dirt and rats will smell the salt and be attracted to it, then make their nests there and eat away at the sail. Cleaning the sails is not hard to do, but many sailors and yacht owners do not have the time or are too tired after a day of sailing to clean them properly.

The article and most professional boat cleaners recommend soaking the sails in warm water and detergent, something mild and approved by the manufacturer – always remember that sails have different amounts of material and stitches in them and the manufacturer knows what’s best to use to prevent deterioration. After soaking the sails you want to thoroughly rinse them, I recommend soft or RO water. The article stated to rinse until you could no longer smell any detergent and I’d suggest you don’t smell any salt either and if you’ve rinsed them properly you won’t. It might take a couple of rinses to be sure. Charging $100 per sail is not unreasonable, but be careful if they haven’t been clean in a while, you’ll need to charge more for neglected sails or sails that are dirty or starting to come apart as you have to use a little elbow grease (lightly) and it will take you a lot longer to clean. However, if you regularly clean the sailboat for your customer, $80 to $100 for average sized sails turns out to be a nice add-on to your boat cleaning services, larger sails go up in price try $150 to $300. Think on this.

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